What results did the Polti PR campaign achieve?

The earned media campaign delivered 14.1 million consumer reach, 20% UK adult population coverage and £158,000 in commercial advertising value.

What were the results of the Polti Rolly Steam social media campaign?

The campaign achieved 925,000 consumer reach and 1.9 million impressions through targeted influencer and digital activation.

How were campaign results measured?

Results were tracked using advanced media monitoring systems and reported in quarterly updates measuring reach, impressions and advertising value.

Why is earned media important for small appliance brands?

Earned media builds credibility, increases product awareness and influences purchasing decisions through trusted editorial coverage.

PR Case Study: 14.1M Reach & £158K ROI for Polti

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Strategic Earned Media & Social Campaigns for the UK Small Domestic Appliance Market

Ever Forwards delivered a high-impact PR and social media campaign for Polti, generating national visibility, measurable ROI and strong consumer engagement for product launches including the Polti RollySteam WD40.

Campaign Snapshot:

14.1 million consumer reach
20% of UK adult population (20–80 with buying power)
£158,000 commercial advertising value
925K social reach
1.9M impressions

The Challenge

Polti operates in the highly competitive UK small domestic appliance sector, where:

Media space is saturated with competing brands
Buying guides dominate purchase decisions
Consumers rely on trusted editorial reviews
ROI transparency is critical

Polti required a strategic PR partner capable of delivering measurable earned media impact while amplifying product innovation through digital channels.

Our Strategy

1. Targeted Earned Media Campaign

We developed a focused PR strategy positioning Polti’s steam technology as a premium, performance-led solution for modern households.

Key actions:

Secured national and lifestyle editorial coverage
Leveraged seasonal cleaning trends
Aligned messaging with consumer energy-conscious buying behaviour
Positioned products within buying guides and review round-ups

2. Social Media Launch Campaign – Polti RollySteam

To support the launch of the RollySteam WD40 cordless model, we built an integrated digital campaign combining:

Influencer product demonstrations
Lifestyle content creation
Performance-led social distribution
Audience targeting within home & interiors communities

3. Performance Tracking & Quarterly ROI Reporting

Transparency was critical. We delivered structured quarterly reporting covering:

Media reach
Audience demographic breakdown
Advertising value equivalent (AVE)
Social impressions
Campaign performance metrics

This allowed Polti to measure tangible ROI and optimise future marketing investment.

Results Delivered

Earned Media Impact

14.1M consumer reach
20% UK adult buying audience reached
£158K commercial advertising value

Social Media Impact

925K consumer reach
1.9M impressions

The campaign strengthened Polti’s brand visibility, increased product awareness and reinforced authority within the UK steam cleaning category.

What This Means for Appliance Brands

For small domestic appliance brands, strategic earned media:

Builds trust through third-party endorsement
Drives retail interest and buyer intent
Secures presence in influential buying guides
Delivers measurable commercial value
Enhances brand credibility at scale

In a category where editorial trust influences purchase decisions, earned media remains one of the most powerful growth drivers.

Why Brands Choose Ever Forwards

25+ years PR and marketing experience
Specialists in the small domestic appliance sector
Strong media relationships across UK consumer press
Data-driven reporting with measurable ROI
Integrated PR and social amplification expertise

We combine strategic thinking with executional precision to deliver real commercial outcomes.

Let’s Deliver Results Like This for Your Brand

If you are launching a new appliance range or want to increase your visibility across national and lifestyle media, our team can build a tailored PR campaign designed to deliver measurable impact.

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