PR Case Study: National Media Coverage for Morphy Richards

Driving Product Visibility & Measurable ROI in the UK Small Domestic Appliance Market

Ever Forwards delivered a strategic earned media campaign for Morphy Richards, generating widespread editorial coverage and measurable commercial impact across national, lifestyle and technology media.


Product launches supported included:

  • Mico Microwave Toastie Maker
  • MRXSTICKPRO IntelliClean Self-Empty Cordless Vacuum
  • Air Flex Pedestal Fan
  • EverCosy Heated Electric Blanket

Campaign Snapshot:

  • XX million consumer reach
  • XX% of UK adult audience reached
  • £XX commercial advertising value
  • National product reviews and buying guide features


The Challenge

The UK small domestic appliance market is highly competitive and media-driven.

Morphy Richards needed to:

  • Cut through saturated product launches
  • Secure credible editorial reviews
  • Strengthen visibility in buying guides
  • Demonstrate measurable ROI from PR investment

In a category where consumer trust influences purchasing decisions, editorial endorsement is critical.


Our Strategy


1. Earned Media Product Launch Campaigns

We developed a targeted PR strategy positioning each product around its strongest consumer benefit:

  • Innovation & convenience (Mico Toastie Maker)
  • Cleaning technology leadership (MRXSTICKPRO)
  • Seasonal demand alignment (Air Flex Fan)
  • Energy-efficient comfort (EverCosy Blanket)

Through proactive media outreach and relationship-led pitching, we secured coverage across national press, home interiors publications and technology review platforms.


2. Seasonal Opportunity Tracking

We aligned product launches with:

  • Summer cooling features
  • Winter energy-saving content
  • Kitchen gadget round-ups
  • Cleaning product buying guides

By anticipating editorial calendars, we maximised placement opportunities at peak consumer interest moments.


3. Media Monitoring & ROI Reporting

Performance tracking included:

  • Consumer reach measurement
  • Audience demographic analysis
  • Advertising Value Equivalent (AVE)
  • Share of voice monitoring
  • Campaign performance reporting

Structured reporting ensured transparency and measurable commercial value.


Results Delivered


Earned Media Impact

  • XX million consumer reach
  • XX% UK adult audience coverage
  • £XX commercial advertising value

The campaign increased product visibility, strengthened buying guide presence and reinforced Morphy Richards’ authority within the appliance category.


What This Means for Appliance Brands

For small domestic appliance brands, strategic PR:

  • Builds consumer trust through third-party endorsement
  • Increases product discovery
  • Enhances retail sell-through
  • Secures influential review placements
  • Delivers measurable marketing ROI

Editorial credibility remains one of the strongest purchase drivers in this sector.


Why Brands Choose Ever Forwards

  • 25+ years’ PR and marketing expertise
  • Specialists in small domestic appliances
  • Established relationships with UK consumer media
  • Data-driven performance reporting
  • Proven track record of product launch success

We combine sector expertise with strategic execution to deliver tangible commercial results.


Let’s Deliver Results Like This for Your Brand

If you are launching a new appliance range or looking to increase visibility across national and lifestyle media, Ever Forwards can build a tailored earned media strategy to drive measurable impact.


Product Launch Highlights

Mico Microwave Toastie Maker – Smarter Snacking

The launch of the Mico Toastie Maker – a microwave-ready toasted sandwich maker – delivered strong coverage in major lifestyle and product titles. Key editorial features appeared in:

  • Daily Mail Online – Featured product review
  • Good Housekeeping UK – Top kitchen gadget round-up
  • Ideal Home – Best compact kitchen appliances
  • House Beautiful – Seasonal purchase guide

This coverage drove buzz around the product’s convenience and versatility in everyday kitchens and was winner of the Excellence in Houseware Innovation Award 2025 | Award Select - Housewares Awards

Mico Microwave Toastie Sandwich Maker and Grill – Morphy Richards-UK


Air Flex 9” 4-Blade Air Circulating Pedestal Fan – Summer Essential

Capitalising on the unpredictable 2025 summer weather, Ever Forwards positioned the Air Flex 9” 4-Blade Air Circulating Pedestal Fan with Remote Control as a must-have cooling appliance. Editorial placements included:

  • Daily Express – Summer product spotlight
  • TechRadar Home – Cooling solutions round-up
  • Country Living – Seasonal home comfort features

The campaign framed the Air Flex fan as both practical and premium, driving strong product interest 'I got a pedestal fan to battle the heatwave and it majorly improved my sleep'| The Mirror


EverCosy Heated Electric Blanket – Winter Warmth & Efficiency

For the autumn and winter press cycle, the EverCosy heated electric blanket was showcased for energy-efficient cosy living, earning 4+ star product ratings. Coverage highlights:

  • Woman & Home – Best electric blankets
  • House Beautiful – Comfort essentials for colder days
  • Homes & Gardens – Seasonal gifting and winter warmers

Articles emphasised the blanket’s machine-washable convenience and low-cost heat efficiency (<£0.01 per hour), striking a chord with value-seeking consumers - Morphy Richards EverCosy Heated Throw review |Woman & Home''


MRXSTICKPRO IntelliClean Self-Empty Cordless Stick Vacuum – Innovation in Cleaning

Launching as part of the MRX product range for summer 2025, the MRXSTICKPRO IntelliClean Self-Empty Cordless Stick Vacuum was positioned as a standout innovation in home cleaning. Prominent features appeared in:

Editorial focus highlighted its self-emptying technology, powerful suction, and intuitive design, driving consumer interest in the MRX range - Morphy Richards MRXStickPro review: 'powerful suction and automatic emptying impress the most' |T3



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