Live event hosting

LIVE EVENT HOSTING

EXCLUSIVELY HOUSEWARES BRAND SHOWCASE

Background

Industry leading tradeshow, Exclusively Housewares, appointed Ever Forwards to develop and host a showcase capsule event within the tradeshow that connects brands with media outlets and influencers.

Challenges

The challenge was to foster a meaningful audience interaction between exhibitors, the media and influencer community to create a lasting impactful event that maintains interest from exhibitors, the media and influencers year-on-year and enables the showcase event to continuously grow and evolve. While providing the exhibiting brands with access to journalists and influencers that will amplifying their reach and credibility.

Strategy Development

Pivotal to the strategy was building authenticity and trust with the exhibitors to secure ongoing investment in the event. Combined with media and influencer engagement that would build the event's credibility and develop a sense of community.

Marketing materials addressed the specific needs and interests of the exhibitors, while exhibitor briefings were setup with stakeholders to build trust and foster connections.

Key journalists were identified to attend the event using our extensive media database, along with influencers in the lifestyle, home interiors & styling, home improvement & organisation, garden and food sectors.

Personalised media outreach strategies were implemented, tailoring invitations, press releases and event updates to the specific interests and preferences of individual journalists, media outlets and influencers, cultivating a sense of community and building media engagement for the event.

Results

Launching with 40 consumer journalists and influencers five years ago, the event now hosts over 200 members of the media and is recognised as the UK’s largest showcase of products in the homeware, housewares, interiors and small domestic appliance sectors. With exhibitors using the Showcase to launch new products and host premium exhibit spaces, creating an immersive event.

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