PR AGENCY COLLABORATION

Background

Forming an agency partnership to leverage the networks of both agencies and combine skill sets, to provide specialised expertise and capabilities, delivering a comprehensive PR strategy for a leading paintbrush brand. Ever Forwards developed the social media campaign to integrate into the existing PR strategy and amplify the brand's messages through a joint-venture PR effort.

Challenges

The challenge was to adapt quickly and provide a flexible solution to an evolving client need for expanded outreach capabilities across social media platforms, in combination with the existing media outreach strategy. Providing the client with an agile and responsive service that maximised campaign impact within budget. 

Strategy Development

The social media campaign needed to seamlessly integrate into the existing PR activity and amplify the brand's messaging. Developing a bespoke solution, campaign themes were developed around room transformations, wall and ceiling detailing, outdoor space renovation and furniture upcycling. Ever Forwards identified influencer and content creators from the lifestyle, home interiors and home improvement sectors. Utilising personalised outreach to engage with leading influencers, within each of these sectors, around 80 content creators were selected to provide gifted and paid partnership content, ensuring a cost-effective campaign was delivered and remained within budget for the client.

Results

Creating a rich and unique mix of assets for the end client, the social media campaign delivered a consumer reach exceeding 7.3M, an increase in brand engagement of 62% and a 67% increase in the client's social media following.

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