Connecting Brands, Media, and Influencers at the UK’s Leading Housewares Trade Show

Ever Forwards partnered with Exclusively Housewares, the UK’s leading trade show for housewares, to design, develop and host a showcase capsule event that brings brands face-to-face with top media outlets and influential content creators.

This immersive event enables exhibitors to maximise visibility, build credibility and launch new products in front of highly targeted audiences.

Event Snapshot:

• 300+ media & influencer attendees
• Largest UK showcase for homeware, interiors, and small domestic appliances
• Premium exhibitor launches and immersive product experiences

The Challenge

The goal was to create meaningful, lasting interactions between exhibitors, journalists, and influencers while ensuring:

• Exhibitors gain access to journalists and content creators who amplify their brand
• Media engagement grows year-on-year, maintaining event credibility
• The showcase evolves to remain a highlight in the UK housewares calendar

Ever Forwards needed to design an event that fosters trust, encourages ongoing exhibitor investment, and leaves a lasting impression on attendees.

Our Strategy

1. Authenticity and Trust with Exhibitors

• Developed marketing materials addressing exhibitor needs
• Hosted briefing sessions to align stakeholders and build confidence
• Delivered personalised support to maximise ROI for participating brands
• 
  

2. Media & Influencer Engagement

• Identified key journalists and content creators across lifestyle, home interiors, home improvement, garden, and food sectors
• Personalised invitations, press releases, and event updates tailored to individual preferences
• Cultivated a sense of community to build trust and long-term media relationships
• 
  

3. Immersive Event Experience

• Designed a showcase that encourages engagement and discovery
• Optimised exhibitor spaces for product launches and experiential interaction
• Integrated social media amplification via live coverage and influencer participation
• 
  

Results Delivered

• Grew from 40 media and influencer attendees five years ago to over 300 in 2025
• Established the UK’s largest homeware showcase, combining interiors, housewares, and small domestic appliances
• Enabled exhibitors to launch new products, host premium showcases, and generate high-quality media coverage

Social media and influencer engagement amplified reach beyond the physical event

What This Means for Housewares Brands

Strategically hosted live events:

• Build trust and credibility with journalists and influencers
• Drive media coverage and social amplification
• Generate meaningful audience interactions that influence purchasing decisions
• Provide measurable commercial and marketing ROI

Exhibitors gain both immediate visibility and long-term brand credibility, reinforcing their position in the UK housewares sector.

Why Brands Choose Ever Forwards

• Specialist live event hosting for housewares and homeware brands
• Expertise in curating impactful media and influencer experiences
• Data-driven reporting and post-event metrics
• Proven track record delivering growth in media and influencer attendance
• Strong understanding of UK consumer, lifestyle, and interiors media

We combine strategic planning, event production, and media engagement to ensure every showcase delivers lasting impact.

Let’s Build Your Next Live Event

If your brand is launching a new product or looking to maximise visibility at a trade show, Ever Forwards can deliver a tailored live event strategy that drives engagement, coverage, and ROI.

Other Case Studies