What PR services did Ever Forwards deliver for Swan?

Ever Forwards delivered a national product launch PR campaign securing full-review features, broadcast coverage and high-impact media exposure for the Swan Alexa Smart Kettle.

What results were achieved from the Swan Smart Kettle launch?

The campaign achieved 5 million plus reach within 24 hours, a top 20 Amazon best seller ranking, 10,000 website click-throughs and over 1,000 units sold from three full-feature reviews.

Which media outlets covered the Swan Smart Kettle?

Coverage included national newspapers, lifestyle publications, technology magazines and major UK radio stations, delivering credibility and broad audience visibility.

How can PR influence Amazon rankings and sales?

High-profile editorial reviews drive traffic and consumer trust, increasing click-throughs and accelerating sales velocity, which positively impacts Amazon best seller rankings.

PR Case Study: 5M+ Reach & Amazon Top 20 for Swan

Back

National Media Launch for the World’s First Alexa Smart Kettle

Ever Forwards delivered a high-impact product launch campaign for Swan, supporting the launch of the world’s first Swan Alexa Smart Kettle.

With British heritage dating back to the 1920s — and inventors of the first electric kettle in the 1930s — Swan required a modern PR strategy to launch a category-defining innovation into a highly competitive small domestic appliance market.

Campaign Snapshot:

5M+ reach in first 24 hours
National full-feature reviews
Amazon ranking from #500 to Top 20 bestseller
10K website click-throughs
1,000+ units sold from three full features

The Challenge

Launching a smart appliance into an established kettle market required:

Building credibility for a “world-first” innovation
Generating immediate buzz in a saturated category
Securing trusted editorial endorsement
Driving both visibility and measurable sales

The goal was not just coverage — it was authority, market share and commercial impact.

Our Strategy

1. Positioning the Innovation

Messaging focused on:

Enhancing daily routines through voice activation
Making kitchen tasks more convenient and enjoyable
Positioning Swan at the forefront of smart home innovation

We ensured the narrative balanced heritage credibility with cutting-edge technology.

2. High-Impact Media Targeting

Using our extensive media database and relationships, we secured full review features across national press, lifestyle media, tech titles and broadcast outlets. Coverage included:

The Sun
The Metro
The Independent
T3
Hello!
Yours
Stuff
BBC Radio 1
Virgin Radio UK

Securing full-feature reviews, rather than short mentions, ensured depth, authority and trust.

Results Delivered

Immediate Launch Impact

Immediate launch impact: 5M+ consumers reached within 24 hours
Retail performance: Amazon ranking moved from #500 to Top 20 Best Seller
Website click-throughs: 10,000 to Swan website
Units sold: 1,000+ from 3 full-feature reviews

The campaign demonstrated the direct commercial power of strategic earned media in driving both awareness and sales velocity.

What This Means for Appliance & Tech Brands

Strategic product launch PR can:

Transform innovative products into category leaders
Drive immediate retail ranking impact
Generate measurable website traffic
Convert editorial credibility into direct sales
Position brands as innovation authorities

In competitive tech and appliance categories, trusted media reviews influence buying decisions at scale.

Why Brands Choose Ever Forwards

Specialists in small domestic appliance PR
Proven expertise in product launch campaigns
Strong national media relationships
Commercially focused reporting and ROI tracking
Experience positioning heritage brands as innovation leaders

We combine storytelling, media strategy and measurable performance to deliver launch campaigns that move markets.

Ready to Launch Your Next Innovation?

If your brand is introducing a category-defining product and needs national visibility, Ever Forwards can design a PR strategy that drives awareness, authority and sales.

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