Multi-Book Publishing Deal Driving Bestseller Performance and Long-Term Brand Growth

Partnering Jeremy Pang with a leading global publisher to develop and deliver the School of Wok cookbook series


Multi-title publishing deal designed to expand his brand, reach new audiences and drive sustained commercial success.

Ever Forwards led the talent strategy, publishing partnership and contract negotiations, securing a commercially strong deal that delivered chart-topping performance and positioned Jeremy Pang as a leading authority in modern Asian cuisine.


Results at a Glance

  • Amazon #1 Across All Cookbook Categories: Jeremy Pang’s first title in the School of Wok series achieved top-ranking positions across Amazon’s UK cookbook charts.
  • Multi-Book Publishing Deal Secured: Structured a long-term publishing agreement, enabling sustained content output and brand growth across multiple titles.
  • International Licensing Opportunities: Secured global publishing rights and expansion opportunities, increasing reach beyond the UK market.


Our Role

Talent Management & Publishing Strategy

  • Led the strategic positioning of Jeremy Pang within the publishing market, aligning his expertise with a scalable cookbook series concept.
  • Identified and secured the most suitable publishing partner to support both creative vision and commercial growth.


Contract Negotiation & Commercial Structuring

  • Negotiated a multi-book publishing deal, securing favourable advances, royalty structures and long-term commercial value.
    Ensured international licensing opportunities were embedded within the agreement to maximise global reach.


Creative Development & Concept Shaping

  • Supported the development of the School of Wok series concept, aligning content with Jeremy’s teaching style and audience demand.
  • Positioned the series to balance accessibility with authenticity, appealing to both everyday cooks and food enthusiasts.


Rights Management & Partnership Oversight

  • Navigated complex contractual obligations, ensuring Jeremy’s rights as an author were protected while maintaining strong publisher collaboration.
  • Managed the relationship between talent and publisher to ensure smooth delivery across multiple titles.


Impact

For Jeremy Pang:

  • Established him as a bestselling author and strengthened his authority within the UK and international food publishing market.
    Created a scalable platform for long-term commercial growth across publishing, media and brand partnerships.


For the Publisher:

  • Delivered a high-performing cookbook series aligned with growing demand for accessible Asian cuisine.
  • Generated strong retail performance and sustained audience engagement across multiple titles.


For the Market:

  • Increased accessibility of authentic Asian cooking for home audiences.
  • Demonstrated the commercial value of talent-led publishing strategies in the food category.

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