What services did Ever Forwards provide for BURG-WÄCHTER?

Ever Forwards delivered a targeted influencer marketing and social media campaign to support BURG-WÄCHTER’s transition from trade-only distribution to direct-to-consumer sales.

What results were achieved from the influencer campaign?

The campaign delivered a 48% increase in security kit sales, 1.8 million consumer reach, 714,000 impressions and 157,000 consumer engagements.

Which platforms were used in the campaign?

The campaign focused on Instagram, using high-reach video reels and story content created by home, garden and outdoor lifestyle influencers.

Who was the target audience for the campaign?

The campaign targeted UK homeowners with garages, sheds, bicycles, motorbikes and outdoor valuables vulnerable to theft.

Can influencer marketing work for security brands?

Yes. When delivered through trusted content creators in relevant sectors, influencer marketing can build credibility, educate consumers and drive measurable D2C sales growth.

Social Media Case Study: 48% Sales Growth for BURG-WÄCHTER

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Influencer Campaign Driving D2C Sales for Home Security Kits

Ever Forwards partnered with BURG-WÄCHTER, a trusted manufacturer of insurance-approved security systems, to launch its bundled home security kits directly to consumers through a strategic influencer-led social media campaign.

Historically a trade-focused brand, BURG-WÄCHTER had minimal experience in direct-to-consumer (D2C) marketing or social media activation.

Campaign Snapshot:

48% increase in security kit sales
1.8 million consumer reach
714,000 impressions
157,000 consumer engagements
Delivered on a tightly controlled budget

The Challenge

BURG-WÄCHTER faced a critical transition:

Moving from trade-only distribution to D2C sales
Launching bundled security kits unfamiliar to social audiences
Reaching homeowners with outdoor valuables at risk of theft
Building awareness in a category rarely visible on social media
Delivering measurable results within budget constraints

The brand needed to build trust, educate consumers, and drive conversion.

Our Strategy

1. Highly Targeted Content Creator Selection

We identified influencers across:

Home & interiors
Home improvement
Garden enthusiasts
Cycling & motorcycling communities
Outdoor hobbyist audiences

Using our specialist sector database, we curated creators known for authentic, trust-led content aligned with security and home ownership.

2. Strategic Budget Allocation

To maximise impact:

20 creators were selected
Selection was aligned with audience demographics and engagement data
Final approvals were completed in collaboration with BURG-WÄCHTER

3. Platform & Format Optimisation

We focused exclusively on Instagram, where the target audience was most active.

Content included:

High-reach video reels
Story frames to drive engagement
Real-life product demonstrations
Authentic creator storytelling

Creators were given creative freedom to maintain credibility while showcasing practical use cases for garages, sheds, bicycles and motorbikes.

Results Delivered

Commercial impact: 48% increase in security kit sales during campaign period
Awareness and reach: 1.8 million consumer reach
Engagement: 714,000 impressions
Interactions: 157,000 likes, shares and comments

The campaign successfully introduced BURG-WÄCHTER to a direct consumer audience and proved that even traditionally trade-focused brands can drive measurable ROI through social media.

What This Means for Security & Home Improvement Brands

Influencer marketing in “non-traditional” social categories can:

Drive measurable D2C sales growth
Build trust in high-consideration purchase sectors
Reach homeowners with targeted behavioural relevance
Educate consumers on bundled product solutions
Deliver strong ROI without excessive ad spend

Security products may not be impulse purchases — but trust-led content drives action.

Why Brands Choose Ever Forwards

Specialists in home, garden and lifestyle sectors
Deep influencer network across relevant verticals
Proven D2C transition expertise
Performance-driven campaign reporting
Budget-optimised partnership structures

We combine strategic targeting, authentic storytelling and measurable reporting to drive commercial outcomes — not vanity metrics.

Ready to Grow Your D2C Sales?

If your brand is moving from trade to consumer, launching a bundled product solution, or looking to build trust in a high-consideration category, Ever Forwards can design a campaign that delivers real commercial impact.

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