7.3M Consumer Reach & 67% Social Growth

Ever Forwards partnered with Harris Brushes to deliver a strategic social media campaign, amplifying the brand’s messaging alongside an existing PR strategy. Leveraging agency networks and combined expertise, the campaign positioned Harris Brushes as an authoritative, innovative leader in home improvement and lifestyle sectors.

Campaign Highlights:

• 7.3M+ consumers reached
• 62% increase in brand engagement
• 67% growth in social media following
• 80 carefully selected content creators delivering authentic and trust-building content
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The Challenge

The campaign required:

• Rapid adaptation to evolving client needs for expanded social media outreach
• Seamless integration with existing PR activity
• Maximising campaign impact within budget constraints
• Delivering authentic engagement across lifestyle, home interiors, and DIY audiences
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Our Strategy

1. Integrated Social Media Campaign

• Developed content themes around room transformations, wall & ceiling detailing, outdoor renovation, and furniture upcycling
• Created cohesive messaging that complemented the existing PR campaign
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2. Influencer & Content Creator Selection

• Identified 80 influencers and content creators across lifestyle, home interiors, and home improvement sectors
• Delivered gifted and paid collaborations for cost-effective, high-quality content
• Used personalised outreach to engage creators with aligned audience demographics
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3. Multi-Channel Engagement

• Content adapted for social platforms including Instagram, TikTok, and Pinterest
• Optimised assets for both organic reach and engagement
• Built a sense of community and brand trust
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Results Delivered

• Consumer Reach: 7.3M+ individuals engaged with campaign content
• Engagement: 62% increase in brand engagement
• Growth: 67% increase in social media following

The campaign successfully amplified Harris Brushes’ brand messaging, maximised ROI, and strengthened the brand’s position in the lifestyle and home improvement market.

What This Means for Lifestyle & Home Improvement Brands

• Integrated PR and social media campaigns deliver maximum reach and engagement
• Influencer collaborations generate authentic, trust-building content
• Cost-effective campaigns can deliver measurable ROI
• Seamless integration across channels enhances brand visibility and authority
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Why Brands Choose Ever Forwards

• Specialists in social media campaigns for lifestyle and home improvement brands
• Extensive network of content creators and influencers
• Experience integrating social campaigns with traditional PR
• Proven measurable results in reach, engagement, and social growth
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Ready to Amplify Your Brand on Social Media?

If your brand is looking to boost social engagement, reach new audiences, and integrate influencer marketing with PR, Ever Forwards can develop a strategic, high-impact social media campaign for your brand.

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