Ever Forwards Visits Morphy Richards to Review PR Campaign Performance and Plan 2026 Strategy
Strengthening brand growth through earned media and strategic collaboration
Ever Forwards recently visited Morphy Richards, part of Consumer Brands Limited, to review PR performance and campaign highlights from the year to date, while aligning on strategy for the months ahead.
The session provided an opportunity to evaluate the impact of ongoing earned media campaigns and identify new opportunities to build momentum across upcoming product launches.
Driving Results Through Earned Media Campaigns
Throughout the partnership, Ever Forwards has delivered strategic PR campaigns designed to secure high-quality editorial coverage across national, consumer and trade media.
These campaigns have helped position Morphy Richards products in trusted publications, increasing brand visibility and influencing purchasing decisions.
Reviewing performance in person allowed both teams to assess:
- The effectiveness of recent media coverage
- High-performing product features and campaign moments
- Opportunities to expand reach across new media channels
- Future PR strategy aligned to product launches
This collaborative approach ensures campaigns remain agile, targeted and results-driven.
Aligning PR Strategy for Upcoming Product Launches
A key focus of the session was planning ahead for upcoming campaigns and product launches.
By combining data-led insights with creative PR strategy, Ever Forwards works closely with Morphy Richards to ensure each campaign builds on previous success while adapting to evolving media trends and consumer behaviour.
This forward planning enables:
- Stronger campaign consistency
- Improved audience targeting
- Increased media engagement
- Greater commercial impact
Aligning PR Strategy for Upcoming Product Launches
A key focus of the session was planning ahead for upcoming campaigns and product launches.
By combining data-led insights with creative PR strategy, Ever Forwards works closely with Morphy Richards to ensure each campaign builds on previous success while adapting to evolving media trends and consumer behaviour.
This forward planning enables:
- Stronger campaign consistency
- Improved audience targeting
- Increased media engagement
- Greater commercial impact
Showcasing Innovation at Morphy HQ
The meeting was hosted at the newly launched showroom at Morphy Richards HQ — a purpose-built space designed to showcase the brand’s innovation and product range.
Bringing products to life in a physical environment provides valuable context for PR strategy, helping shape storytelling, media angles and campaign messaging.
Experiencing the products first-hand supports more impactful media outreach and strengthens the overall campaign narrative.
Looking Ahead
With a strong foundation of earned media success, Ever Forwards and Morphy Richards are well positioned to continue building brand visibility and campaign performance in the months ahead.
By combining strategic planning, creative execution and measurable reporting, the partnership continues to deliver impactful PR campaigns that drive awareness and commercial results.
Ready to Amplify Your Brand?
Ever Forwards delivers PR campaigns that secure coverage, build credibility and drive measurable growth. If you’re planning a product launch or looking to increase brand visibility, get in touch to see how we can support your next campaign.